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Saturday, 05 January 2008 |
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More info... By Mark Burdett
What do you need to do before you even put pen to paper and start writing a press release?
Although writing a successful press release is pretty straightforward, unless you do it correctly your hard work will be rewarded with the STB technique. That is your press release will be Screwed up into a tiny ball and it will be Thrown into the nearest Bin by the person you sent it to. And whilst the STB technique is seldom discussed I am afraid the vast majority of press releases fall foul to its nasty end. However, yours will not.
So let us start with some things you need to think about and so before writing your press release.
To begin with you need to think about why you are actually writing the release in the first place. Is it to tell the world about something amazing that has happened that you simply have to share with them? Is it to update your customers (or potential customers) with news of a new product or service you have? Or is it to |
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Last Updated ( Saturday, 05 January 2008 )
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